The Return Tsunami: How Post-Holiday Reverse Logistics Is Fueling Wholesale Liquidation in 2026

Steven Beadles • February 1, 2026

Now That the Holiday Return Cycle Has Hit, the Real Impact Is Upstream


The 2025 holiday season is officially behind us. But for manufacturers, distributors, and importers, the real pressure is just beginning.


According to the National Retail Federation’s 2025 Retail Returns Landscape report, U.S. retailers are expected to handle nearly $850 billion in returned merchandise, representing approximately 15.8 percent of total retail sales. Online purchases are returned at an even higher rate, approaching 19 percent.


Those returns are now flowing back into distribution centers across the country and increasingly upstream into manufacturing pipelines.


“We’re seeing the aftershock now,” says Allen R. Klein, President of the Allen R. Klein Company. “The returns cycle doesn’t stop at the store counter. It works its way back through the supply chain.”


Reverse Logistics Has Become a Second Peak Season

Industry analysts describe January and early February as a second shipping season. Post-holiday returns create a new surge in transportation demand, warehouse intake, inspection, and product reallocation.


DHL has reported that reverse logistics has shifted from being a cost center to a competitive advantage. In certain categories such as apparel, return rates can reach extremely high levels, forcing supply chains to adapt quickly.


“This is no longer just a retail clean-up process,” says Roger Bolduc, Vice President of Operations at ARK. “Reverse logistics is operationally critical. And when returned product cannot re-enter primary channels, liquidation becomes the release valve.”


When Returns Back Up, Manufacturers Feel It First

Consumers may see a return counter. Manufacturers see disrupted forecasts, canceled replenishment orders, damaged packaging, and seasonal mismatches.

The National Retail Federation notes that reverse logistics is increasingly recognized as part of the broader circular economy. Companies are under pressure not only to process returns efficiently but to recover value responsibly.

“Manufacturers cannot afford to warehouse returned goods indefinitely,” Klein explains. “Storage costs, cash flow constraints, and seasonal transitions make that unrealistic. Acting early protects value.”


Liquidation Is Moving Earlier in the Cycle

Historically, liquidation followed heavy retail discounting. In 2026, it is happening sooner and more strategically.

ARK has already fielded multiple early Q1 inquiries from importers and distributors managing post-holiday return volume that cannot be reabsorbed into traditional sales channels.


“In many cases the product is still good,” Bolduc says. “But packaging may be compromised, assortments may be incomplete, or the season has shifted. Waiting reduces recovery. Acting decisively preserves it.”

This shift marks a more proactive approach to liquidation rather than a reactive one.


Why Experience Matters During Reverse Logistics Surges

High return volume creates operational complexity. Goods must be inspected, graded, sorted, and redirected quickly. Buyers must be reliable. Delivery windows are often tight.


“Listing product online is not the same as placing it,” Bolduc says. “When thousands of units need immediate movement, relationships matter.”


Klein agrees. “After more than four decades in this business, we know which buyers can absorb product quickly and responsibly. That credibility shortens the cycle time when timing is critical.”


What to Expect Through Q1 2026

Based on industry data and ARK’s current activity, the categories most affected by post-holiday reverse logistics include:


  • Apparel and accessories

  • Consumer electronics

  • Seasonal home goods

  • Toys and gift items

  • Personal care products

As ecommerce continues to expand, return volume is unlikely to decline. That means reverse logistics and wholesale liquidation will remain closely linked in the months ahead.


“The companies that respond fastest will protect the most value,” Klein says. “Those who hesitate will see margins erode.”


The Bigger Picture

The National Retail Federation projects return volumes will remain elevated as online shopping penetration grows. Logistics providers continue to invest in reverse supply chain infrastructure, acknowledging that returns are now a permanent component of modern commerce.



For manufacturers and distributors, surplus created by returns must move efficiently and discreetly.

Liquidation is not a failure. It is a strategic release mechanism.


☎️ Ready to Move Inventory?
Contact the Allen R. Klein Company today and learn how decades of experience and trusted relationships can help with your company’s liquidation needs.


By Steven Beadles May 5, 2026
Excess inventory is one of the most persistent realities in modern retail. Every season, manufacturers, distributors, and retailers find themselves managing product that no longer fits within primary sales channels. Assortments change, forecasts miss, packaging updates occur, and consumer demand shifts. The common assumption is that this inventory simply disappears through discounting or is written off entirely. In reality, it moves. Behind the scenes, there is a structured and highly active secondary market dedicated to redistributing retail-ready goods into alternative channels. “Most people think excess inventory goes away,” says Allen R. Klein, President of the Allen R. Klein Company. “It doesn’t. It moves into different retail environments, often very quickly.” Liquidation Is Not Disposal The term “liquidation” often carries the wrong connotation. Rather than representing a loss, liquidation is more accurately a form of redistribution. Product that no longer aligns with one retail strategy can still hold value in another. According to the National Retail Federation, inventory management has become increasingly dynamic as retailers refine assortments and respond more quickly to changing consumer behavior. These adjustments frequently create surplus inventory that must be repositioned. That product does not lose its utility. It simply requires a different path to market. “Retail-ready goods still have value,” Klein explains. “The challenge is finding the right channel where that value can be realized.” The Buyers Behind the Market The secondary retail market is supported by a broad network of buyers, each with different requirements and purchasing strategies. These include: ● Dollar stores and value-focused chains ● Discount retailers ● Regional store groups ● Independent operators ● Export-focused buyers Each of these channels serves a distinct segment of the consumer market, often emphasizing value, flexibility, and opportunistic purchasing. As discussed in recent industry analysis, including the continued expansion of value-oriented retail, dollar store and discount channels are playing an increasingly important role in absorbing excess inventory. “Buyers in these channels are very disciplined,” says Roger Bolduc, Vice President of Operations at the Allen R. Klein Company. “They know what works for their customers, and they’re ready to act when the right product becomes available.” How Inventory Moves The movement of excess inventory is driven by timing, relationships, and market awareness. Unlike traditional retail distribution, which follows structured purchasing cycles, the closeout market operates with a high degree of flexibility. Opportunities emerge quickly, and product must be placed efficiently. Inventory may originate from multiple points within the supply chain: ● Manufacturers adjusting production ● Distributors managing working capital ● Retailers refining assortments ● Post-season or program transitions As seen in recent months, including the impact of SKU rationalization strategies and post-holiday return cycles, inventory can enter secondary channels earlier and more frequently than in previous years. The ability to move that product depends on access to the right buyers. “There’s a network behind the scenes,” Bolduc says. “The key is knowing who those buyers are and how to connect product with demand quickly.” Why Speed Matters Timing plays a critical role in preserving the value of excess inventory. Products that remain in storage for extended periods face multiple risks, including changing consumer preferences, packaging obsolescence, and increased carrying costs. McKinsey & Company has noted that companies are placing greater emphasis on inventory velocity and working capital efficiency. Holding excess product ties up resources and limits flexibility. As a result, many organizations are choosing to move inventory more quickly, even if it means entering secondary channels sooner. “Speed protects value,” Klein says. “The longer product sits, the more complicated the situation becomes.” A Market That Continues to Grow The secondary retail market has evolved into a critical component of the broader retail ecosystem. As consumer demand shifts and retailers refine strategies, the flow of inventory into alternative channels has become more consistent. The growth of value-oriented retail, combined with ongoing supply chain adjustments, suggests that this market will continue to expand. “Liquidation is really about keeping product moving,” Bolduc says. “It’s not the end of the line. It’s part of the process.” The Bigger Picture Excess inventory is not an exception. It is a constant. What matters is how effectively that inventory is managed once it leaves primary retail channels. The companies that understand how the secondary market operates — and who can act quickly when opportunities arise — are better positioned to maintain value and operational efficiency. Liquidation, when approached strategically, becomes a tool for continuity rather than a measure of loss. RELATED INDUSTRY INSIGHTS ● Retail Bankruptcies Create Opportunity for Liquidators ● Tariff Whiplash and the Surge in Surplus Inventory ● The Return Tsunami: Reverse Logistics and Post-Holiday Liquidation ● Why Dollar Stores Are Absorbing More Closeout Inventory Than Ever ● Retailers Are Cutting SKUs. What Happens to the Excess Inventory? ☎️ Ready to Move Inventory? Contact the Allen R. Klein Company today and learn how decades of experience and trusted relationships can help with your company’s liquidation needs.
By Steven Beadles April 1, 2026
Dollar stores are expanding as consumers trade down. Here’s how closeout inventory is fueling growth in value retail channels.